U.S. HISPANIC
Azteca Americas Viernes Futbolero Tiempo Extra celebrates first year anniversary on-air
Maribel Ramos-Weiner| 10 de mayo de 2016
Azteca Americas Viernes Futbolero Tiempo Extra celebrates first year anniversary on-air
Viernes Futbolero Tiempo Extra, the 30-minute live local show, celebrates its on-air anniversary on KAZA. Viernes Futbolero Tiempo Extra debuted on KAZA, Azteca Americas flagship station, last April at 9:30pm PT and remains the only local live Spanish-language sports show broadcast in the Los Angeles market. The program, hosted by sportscaster Troy Santiago and Nayzeth Carrillo, has become popular with Viernes Futbolero soccer fans by providing an opportunity to get thousands of dollars in sweepstakes and contests, game highlights, stats and analysis, in-depth commentary and results of the live Mexican League matches that aired minutes prior. In the twelve months since its debut, ratings for Viernes Futbolero Tiempo Extra have increased 102% among viewers 18-49. It has seen its greatest increase among Males 18-49, with ratings up 310% since the premiere episode. Viernes Futbolero Tiempo Extra, reflects Aztecas commitment to outstanding sports programming, arising from the increasing need to provide the Los Angeles Spanish-speaking viewers with live, up-to-the-minute coverage of their favorite sports teams, said José Luis Padilla, VP and general manager, KAZA and Regional VP of West Coast Managed Stations, Azteca America.
